To take control of a scandal that turned a previously obscure data-operations firm into a household name practically overnight requires some skillful cunning. And, it turns out, the Hollywood A-listers Gwyneth Paltrow and Ryan Reynolds.
On Friday, Astronomer — the technology company whose married chief executive was caught on video at a Coldplay concert canoodling with a human resources executive at the firm who is not his wife — capitalized on the heightened attention when it released a video response featuring Ms. Paltrow as a “temporary spokesperson.”
As in: Gwyneth Paltrow, the ex-wife of the Coldplay frontman, Chris Martin, and the woman who introduced the world to the concept of “conscious uncoupling,” became the face of a niche tech start-up with roughly 300 employees operating in “a small corner of the data and A.I. world,” as the interim chief executive described it in a LinkedIn post.
“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Ms. Paltrow says directly to camera in a video posted on Astronomer’s social channels.
The first question then appears onscreen: “OMG! What the actual f”
“Yes!” she responds, a hint of knowing and exasperation in her voice. “Astronomer is the best place to run Apache Airflow.”
She adds: “We’ve been thrilled so many p
